Assisted Conversion
01 Definition
Assisted Conversion meaning: An assisted conversion is one where a channel helped along the path but was not the final click.
An assisted conversion counts when a channel appears somewhere on the conversion path but is not the last interaction before the sale. It shows the supporting role a channel plays. In Google Analytics, a high assist count signals a channel that nurtures rather than closes.
Why it matters
How Assisted Conversion fits the work
Assist data credits channels that warm up customers, protecting valuable supporting channels from being cut just because they rarely earn the last click.
In context
Social media rarely got the last click but recorded 300 assisted conversions, showing it often started journeys that other channels finished.
Practical note
A single conversion can produce several assists across channels, so assist totals should not be added to last-click totals as if they were separate sales.