Marketing Qualified Account
01 Definition
Marketing Qualified Account meaning: A target account showing enough engagement to warrant sales attention.
A marketing qualified account is a company account that has shown enough interest and fit, across its people and activity, to be passed toward sales. It is the account-based counterpart to a marketing qualified lead, judging the whole account rather than one person. Criteria vary by company and should be agreed with sales.
Also called
Why it matters
How Marketing Qualified Account fits the work
In account-based marketing, buying decisions involve many people, so scoring the whole account rather than single leads better reflects real buying intent and readiness.
In context
When four people from a target company downloaded assets and visited pricing within two weeks, the system flagged it as a marketing qualified account for sales.
Practical note
Account signals can mislead if a few unrelated visitors inflate engagement. Combine fit and activity from multiple contacts, and align the threshold with sales to avoid premature handoffs.