Consent Management Platform (CMP)
01 Definition
Consent Management Platform (CMP) meaning: Software that collects, stores, and shares visitors' consent choices for tracking.
A consent management platform is a tool that shows consent banners, records what visitors allow, and passes those choices to tags and vendors. It helps sites apply privacy rules consistently and keep proof of consent. A CMP supports compliance efforts but does not by itself guarantee that a site is lawful.
Why it matters
How Consent Management Platform (CMP) fits the work
A CMP centralizes consent handling, so tracking respects user choices and teams can manage privacy requirements without wiring consent logic into every tag by hand.
In context
The site's consent management platform records that a visitor allowed analytics but refused advertising, and passes those signals to Google Tag Manager.
Practical note
This is general information, not legal advice. A CMP only helps if tags actually read its signals, so verify that tools block until consent and that categories map correctly.