Cookie Consent
01 Definition
Cookie Consent meaning: A visitor's permission for a site to store or read cookies and similar trackers.
Cookie consent is the agreement a visitor gives before a site sets non-essential cookies, such as those for analytics or advertising. Laws like the EU's ePrivacy rules and GDPR often require clear choice before tracking begins. Sites usually collect it through a banner or preference tool and must honor the choice.
Why it matters
How Cookie Consent fits the work
Cookie consent affects both legal compliance and data quality, since tracking that runs before consent, or ignores a refusal, can create legal risk and missing data.
In context
A European visitor declines analytics cookies on the banner, so the site withholds the analytics tag and records no client-side data for that session.
Practical note
This is general information, not legal advice; requirements vary by region. Blocking tags until consent reduces measured traffic, so plan for gaps and consider consent mode where available.