Explainer Video
01 Definition
Explainer Video meaning: A short video that explains a product, service, or concept in simple terms.
An explainer video is a brief clip, often 60 to 120 seconds, that introduces what something is and why it matters, using narration, animation, or footage. It fits landing pages and social feeds. Videos need captions and a text alternative so the message reaches everyone.
Why it matters
How Explainer Video fits the work
A short video can convey a concept faster than text for many viewers and hold attention on pages where a written explanation might be skipped.
In context
The 90 second explainer video showed how the app books appointments, and captions let people follow it with the sound off.
Practical note
Many people watch without sound, so add captions. Keep it short and focused on one idea, since long or vague explainer videos tend to lose viewers early.