Podcast
01 Definition
Podcast meaning: An audio series published in episodes that listeners can stream or download.
A podcast is a series of audio episodes, often interviews or discussions, distributed through apps and RSS feeds. Brands use podcasts to build an audience and authority over time. Growth is usually slow, and measuring listens and impact is harder than with web analytics.
Why it matters
How Podcast fits the work
Podcasts reach people during commutes and chores when they cannot read, and a regular show can build a loyal audience and brand familiarity over time.
In context
Their weekly marketing podcast runs about 30 minutes per episode, with show notes and a full transcript posted on the blog.
Practical note
Podcast analytics are limited and inconsistent across platforms. Publishing show notes or a transcript on your site adds searchable text and an accessible version of each episode.