Review Schema
01 Definition
Review Schema meaning: Structured data that describes a review or rating of an item like a product or business.
Review Schema is Schema.org markup that describes a review, including the rating value, the author, and the item being reviewed. Search engines may show star ratings in results when the markup is valid. Google forbids self-serving reviews and marking up ratings the business writes about itself.
Also called
Why it matters
How Review Schema fits the work
Valid review markup can make listings show star ratings, which helps users judge an item at a glance and can improve how a result stands out.
In context
A cookware shop used Review Schema to show a 4.6 out of 5 star rating from 212 verified customer reviews on each product page.
Practical note
Do not mark up reviews you wrote about your own business or products, and always show the same rating on the page. Google may ignore or penalize markup that has no visible, genuine review behind it.