Link Juice
01 Definition
Link Juice meaning: Informal term for the ranking value passed from one page to another through links.
Link juice is an informal term for the ranking value or authority that a link passes from one page to another. Search engines distribute this value based on factors like the linking page's authority and relevance. It is a simplified idea, not an official metric, and nofollow or spammy links may pass little or none.
Also called
Why it matters
How Link Juice fits the work
The concept explains why links from strong, relevant pages tend to help more, which guides how you build internal links and pursue external ones.
In context
By linking its new guide from a high-authority pillar page, the site passed more internal link juice to help the guide get indexed and rank.
Practical note
It is a metaphor, not a measured figure. Do not treat third-party authority scores as official, and remember that nofollow, sponsored, or low-quality links may pass little value.