Link Equity
01 Definition
Link Equity meaning: The ranking value passed from one page to another through hyperlinks.
Link equity is the authority or value that a link passes from one page to another, influencing how the linked page may rank. It flows through both internal and external links and depends on factors like the linking page's authority and relevance. Links marked nofollow are generally not intended to pass this value.
Also called
Why it matters
How Link Equity fits the work
Understanding link equity helps you structure links so authority reaches your most important pages instead of leaking to low priority ones.
In context
By linking a high authority guide to a new product page, the team passed link equity that helped the newer page gain visibility faster.
Practical note
Equity is a model, not an exact figure you can measure. Spreading links across too many pages, or burying key pages deep, can weaken how much value they receive.