Linear Attribution
01 Definition
Linear Attribution meaning: Linear attribution splits conversion credit evenly across every touchpoint in the path.
Linear attribution gives each interaction in the conversion path an equal share of the credit. If four channels appear before a sale, each receives 25 percent. It treats all touchpoints as equally important, which is simple but rarely matches real influence.
Why it matters
How Linear Attribution fits the work
Linear gives a balanced view that credits the whole journey, useful when you want no single channel to dominate the report.
In context
With four touchpoints and one $200 sale, linear attribution assigned $50 of credit to each channel in the path.
Practical note
Equal weighting can flatter minor touchpoints and hide which channels truly moved the customer, so use it as a baseline rather than a decision maker.