Local Pack
01 Definition
Local Pack meaning: A Google search result block that shows a map and a short list of nearby businesses.
The Local Pack is a search result feature that groups a map with usually three local business listings for queries with local intent. Each entry shows details like rating, address, and hours. Google chooses entries based on relevance, distance, and prominence.
Also called
3-packlocal 3-pack
Why it matters
How Local Pack fits the work
Appearing here puts a business in front of searchers looking for nearby options, often above the standard organic links.
In context
Searching "coffee shop near me" returns a Local Pack with three cafes, each showing a star rating, address, and closing time.
Practical note
Listings pull from Google Business Profiles, so ranking here is separate from classic web page rankings.