Digital marketing terms A–Z

A snippet of code on a page that requests and displays an ad from an ad server.

The process of setting up, scheduling, and managing ad campaigns inside an ad server.

Independent measurement that checks whether ads were seen, safe, and served to real people.

A public file publishers post to declare which companies may sell their ad inventory.

Meta's automated campaign type that uses machine learning to manage targeting, placements, and creative.

Optimizing content to be chosen as the direct answer by answer engines.

A creator who earns commission on sales made through their unique links or codes.

A performance partnership that rewards referrals or attributed outcomes.

A Google audience grouping people by long-term interests, habits, and lifestyle.

Managing marketing work in short cycles with frequent review and adjustment.

The point when a new user first clearly experiences a product's core value.

Tools and methods that try to estimate whether content was produced by AI.

Google's AI-generated summaries that appear at the top of some search results.

Text, images, or media produced wholly or partly by artificial intelligence tools.

A classic model describing four stages a message moves a person through toward action.

A set of rules and models used to select and order platform content.

An update a platform makes to how its feed ranks and distributes content.

A ranking drop caused automatically by search algorithms rather than a human reviewer.

A list of trusted senders whose email is allowed through filters without extra scrutiny.

A short written description of an image that browsers and screen readers use in place of the picture.