Digital marketing terms A–Z

An open framework for building stripped-down pages that load very fast on mobile.

A Google technology that lets emails include interactive, app-like content.

The share of your audience that reshares a post, spreading it to their own networks.

The visible clickable words in a hyperlink.

The mix of wording used in the clickable text of links pointing to a page.

The tendency to rely heavily on the first number or fact seen when judging value.

An automated email marking a milestone date such as signup, first purchase, or membership length.

The number of approval actions, like likes or favorites, relative to your audience size.

An Apple feature that hides whether and when Apple Mail users open emails.

An assisted conversion is one where a channel helped along the path but was not the final click.

The number of things a visitor can do on a page compared with its one conversion goal.

Assigning credit for an outcome to marketing interactions.

A rule set that decides how conversion credit is shared across marketing touchpoints.

An attribution window is the time period in which a conversion can be credited to a touchpoint.

A Google Ads report comparing your auction performance with other advertisers on the same terms.

How real and genuinely engaged a creator's followers are, versus fake or bought accounts.

Blocking specific groups of people from seeing your ads.

A hint you give an automated campaign about who is likely to convert.

Choosing who sees an ad based on people's attributes, interests, or behavior.

Sound-based ads played within streaming music, podcasts, or digital radio.