Knowledge Panel
01 Definition
Knowledge Panel meaning: An information box on Google results that summarizes facts about a person, place, or thing.
A Knowledge Panel is a box that appears on Google Search, usually on the right, showing a summary of facts about a known entity like a company, person, or landmark. Google builds it automatically from its Knowledge Graph and other sources. Verified representatives can suggest some edits.
Why it matters
How Knowledge Panel fits the work
A Knowledge Panel gives searchers quick facts and can shape first impressions of a brand before they click anything.
In context
Searching a well-known author's name shows a Knowledge Panel with her photo, birth date, and a list of her published books.
Practical note
You cannot create a panel on demand; it appears when Google recognizes an entity, and edit suggestions are reviewed, not guaranteed.