Knowledge Graph

search technology

01 Definition

Knowledge Graph meaning: Google's database of real-world entities and the connections between them.

The Knowledge Graph is Google's large database of real-world entities, such as people, places, and things, and the relationships that link them. It helps Google understand the meaning behind queries and power features like Knowledge Panels. Google builds it from many trusted sources across the web.

Why it matters

How Knowledge Graph fits the work

The Knowledge Graph lets Google answer questions with facts and connect a brand to related entities, which supports richer search features.

In context

Because of the Knowledge Graph, Google knows that a certain actor starred in a film and can link the two in results.

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Practical note

Being recognized as an entity depends on consistent, corroborated information across the web, not on a single submission or tag.