FAQ Schema
01 Definition
FAQ Schema meaning: Structured data that marks up a list of questions and their answers on a page.
FAQ Schema is Schema.org FAQPage markup, usually written in JSON-LD, that tells search engines a page contains a set of questions and official answers. It can qualify a page for expandable question results. Since 2023 Google limits FAQ rich results mainly to authoritative government and health sites.
Also called
Why it matters
How FAQ Schema fits the work
It helps search engines understand a page's question and answer content and can support richer listings for eligible sites, which may aid visibility.
In context
A bank added FAQ Schema to its mortgage page covering questions like deposit size and rate types, matching the visible on-page text exactly.
Practical note
Only mark up questions and answers that actually appear on the page. Google now shows FAQ rich results for a narrow set of authoritative sites, so most pages will not see the visual snippet.