Delivery diagnostics

Campaign Efficiency Calculator

Calculate CTR, CPM, CPC, and click conversion rate from campaign impressions, clicks, ad spend, and conversions.

Free · No sign-up · Inputs stay in your browser

How it works

Campaign Efficiency Calculator

Turn impressions, clicks, spend, and conversions into four common campaign diagnostic metrics.

CPM(spend ÷ impressions) × 1,000

Check that every source uses the same definitions. Platforms may distinguish all clicks, link clicks, landing-page views, and different conversion windows.

Impressions Count Clicks Count Ad spend Currency amount Conversions Count

CTRN/A

CPMN/A

CPCN/A

Click conversion rateN/A

Using the result

Use the metrics as a diagnostic chain

CPM describes the cost of delivery, CTR the rate of response, CPC the cost of that response, and click conversion rate the share of clicks that completed the selected outcome.

A strong result at one stage does not guarantee business value at the next. Review the sequence to locate the constraint before changing targeting, creative, landing pages, or bids.

Campaign Efficiency Calculator

Campaign Efficiency Calculator

Use the metrics as a diagnostic chain

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