Advertising returns

ROAS & Break-even Calculator

Calculate return on ad spend, break-even ROAS, gross profit, and contribution after advertising from spend, revenue, and gross margin.

Free · No sign-up · Inputs stay in your browser

How it works

ROAS & Break-even Calculator

Compare attributed revenue with ad spend, then apply gross margin to estimate contribution after advertising.

ROASattributed revenue ÷ ad spend

This is scenario planning, not an accounting or incrementality model. Confirm which costs are included in your margin.

Ad spend Currency amount Attributed revenue Currency amount Gross margin Percent

ROASN/A

Break-even ROASN/A

Gross profitN/A

After ad spendN/A

Using the result

Read ROAS beside margin, not by itself

ROAS is a media-efficiency ratio. It does not automatically account for product cost, fulfillment, fees, returns, overhead, or whether the reported revenue was incremental.

Use the break-even figure as an initial scenario threshold, then validate the margin definition and attribution window before making a budget decision.

ROAS & Break-even Calculator

ROAS & Break-even Calculator

Read ROAS beside margin, not by itself

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