Ghostwriting
01 Definition
Ghostwriting meaning: Writing content that is published under someone else's name rather than the writer's own.
Ghostwriting is producing articles, books, speeches, or social posts credited to another person, often an executive or brand figure. The writer captures the named person's voice and ideas but stays uncredited. It is common and accepted in marketing, though authorship expectations differ by context and some outlets require disclosure.
Why it matters
How Ghostwriting fits the work
Ghostwriting lets busy or non-writing experts share their knowledge and voice at scale, turning their ideas into finished content they can publish.
In context
A ghostwriter interviewed the founder for an hour, then drafted a LinkedIn article in her voice that she reviewed, edited, and published under her name.
Practical note
Agree on voice, review, and approval up front. Accuracy still matters, since the named author is publicly accountable for claims made in their name.