ROAS (Return on Ad Spend)
Revenue attributed to advertising divided by advertising cost.
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Results for “ROAS”
6 matchesTarget ROAS (Target Return On Ad Spend)
An automated strategy that sets bids to reach a target return on ad spend from conversion value.
Read definitionMarketing Efficiency Ratio (MER)
Total revenue divided by total marketing spend across all channels in a period.
Read definitionMaximize Conversion Value
An automated strategy that sets bids to get the most total conversion value within your budget.
Read definitionPortfolio Bid Strategy
A Google Ads strategy that applies one automated bidding goal across multiple campaigns together.
Read definitionSmart Bidding
Google Ads automated bidding that sets a bid for each auction using machine learning.
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