Goal Value
01 Definition
Goal Value meaning: Goal value is a monetary amount you assign to each completion of a goal.
Goal value is a number you set to estimate what a conversion is worth, such as an average lead value. Analytics tools multiply completions by this value to show total contribution. It is an assigned estimate for non-purchase actions, not actual revenue unless a real transaction amount is passed.
Why it matters
How Goal Value fits the work
Assigning value to goals lets you compare non-sale actions in money terms, helping prioritize channels and pages by estimated business impact.
In context
If each lead is valued at 20 dollars and 450 leads convert, the reported goal value totals 9,000 dollars for the period.
Practical note
Goal value is only as accurate as your estimate, so document how you derived it and revisit it, since a wrong value skews every downstream comparison.