Attribution
Assigning credit for an outcome to marketing interactions.
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Results for “attribution”
23 matchesAttribution Model
A rule set that decides how conversion credit is shared across marketing touchpoints.
Read definitionAttribution Window
An attribution window is the time period in which a conversion can be credited to a touchpoint.
Read definitionCross-Channel Attribution
Cross-channel attribution assigns conversion credit across all the channels a customer used.
Read definitionData-Driven Attribution
Data-driven attribution uses an algorithm to assign credit based on your actual conversion data.
Read definitionFirst-Click Attribution
First-click attribution gives all conversion credit to the first touchpoint a customer used.
Read definitionLast-Click Attribution
A model that gives all conversion credit to the final recorded interaction.
Read definitionLinear Attribution
Linear attribution splits conversion credit evenly across every touchpoint in the path.
Read definitionMarketing Attribution Strategy
A plan for assigning credit to the touchpoints that lead to conversions.
Read definitionMTA (Multi-Touch Attribution)
A model that distributes conversion credit across multiple recorded interactions.
Read definitionPosition-Based Attribution
Position-based attribution gives extra credit to the first and last touchpoints and less to the middle.
Read definitionSocial Attribution
Assigning credit for conversions or sales to the social media touchpoints that influenced them.
Read definitionTime-Decay Attribution
Time-decay attribution gives more credit to touchpoints that happen closer to the conversion.
Read definitionView-Through Attribution
View-through attribution credits conversions to ads that were seen but not clicked.
Read definitionConversion Window
The time span after an ad interaction during which a later conversion still gets credit.
Read definitionCAC (Customer Acquisition Cost)
The average cost of acquiring a new customer.
Read definitionContent Syndication
Republishing existing content on third-party sites to reach their audiences.
Read definitionConversion Rate (Email)
The share of email recipients who complete a desired action after clicking.
Read definitionEmail ROI
The return earned from email marketing compared with what it cost to run.
Read definitionIncrementality
Incrementality is the extra results a marketing activity causes that would not have happened otherwise.
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