Strategy & Growth terms

Defining the distinctive place an offer should hold in a target audience's mind.

A short internal statement that defines who a product serves and why it stands apart.

The coordinated release of a new product or feature to the market.

A strategy where the product itself drives acquisition, conversion, and expansion.

The point where a product satisfies strong demand in a specific market.

The stage where existing users recommend a product to new people.

A system that rewards existing customers for introducing new customers to a business.

A chart showing what share of users or customers stay active over time.

The percentage of customers or users who remain active over a period.

A measure of profit earned relative to the cost of an investment.

The incremental profit from marketing divided by the marketing spend that drove it.

The stage where a business earns money from its users or customers.

Aligning marketing, sales, and customer success operations around shared revenue goals.

The typical time and steps it takes to close a sale.

The stages a prospect passes through from lead to closed sale.

A strategy where a sales team drives acquisition and revenue through direct selling.

The portion of the total market a company can realistically serve with its model.

The share of the serviceable market a company can realistically win in the near term.

How often monthly users return, measured as daily active users divided by monthly active users.

A framework listing strengths, weaknesses, opportunities, and threats to guide strategy.