Strategy & Growth terms

Encouraging a customer to buy related or complementary products alongside their main purchase.

A specific path a business uses to reach and win new customers.

A measure of how much effort a customer needed to complete a task or resolve an issue.

A measure of how satisfied customers feel with a product, service, or interaction.

Marketing that converts people who are already looking for a solution.

Marketing that builds awareness and interest before people are actively searching.

Creating and capturing interest in a category problem or solution.

Making a product or brand meaningfully distinct from competing options.

Exposure a brand gains through others, such as press, reviews, and word of mouth.

Extra recurring revenue earned from existing customers beyond their original purchase.

A model where satisfied customers build momentum that keeps fueling growth.

Estimating future results such as leads, sales, or revenue using data.

A strategy that coordinates activity across every funnel stage rather than one.

A simplified model of movement from awareness toward a desired outcome.

A plan for how a company brings a product to market and reaches its customers.

The share of recurring revenue kept from existing customers, excluding any expansion.

A scrappy, experiment driven pursuit of rapid growth, often using unconventional tactics.

A self-reinforcing cycle where an output feeds back to drive more growth.

A data driven approach to marketing focused on testing across the full customer lifecycle.

A framework that maps how a business acquires, keeps, and grows customers.