Content & Copywriting terms

A document that defines the purpose audience and requirements for a piece of content.

A reusable outline that captures the goals, audience, and specs for a piece of content.

A schedule that maps what content will be published, where, and when, across channels.

The channels and methods used to get content in front of an audience after it is created.

Finding topics or questions your audience wants that your existing content does not yet cover.

The system of rules, roles, and processes that controls how content is created and maintained.

Adapting content for a specific market's language, culture, and local conventions.

Software that lets people create, edit, organize, and publish digital content without coding each page.

Creating and distributing useful material to attract and serve an audience.

A hard-to-copy content advantage that protects a brand from competitors.

How well content meets its goals, measured through metrics like traffic, engagement, and conversions.

Tailoring content to individual users based on their data, behavior, or context.

A broad, in-depth core page on a main topic that supporting content links back to.

Updating existing content to improve its accuracy, relevance, and usefulness rather than writing new pieces.

Reworking existing content into new formats to reach more people and extend its value.

A measure comparing the value content generates against the cost of producing and promoting it.

The plan for what content to create, for whom, and why, tied to business and audience goals.

Republishing existing content on third-party sites to reach their audiences.

The rate at which a team produces and publishes new content over a set period.

The defined sequence of steps content moves through from idea to published and updated.