Content & Copywriting terms

A content framework, from YouTube, sorting content into large events, regular series, and always-on basics.

The opening element designed to grab attention and pull the reader or viewer in.

Step-by-step content that teaches readers how to complete a specific task.

A process where people review and correct AI-produced content before it is published.

A visual asset that presents data or concepts using graphics, charts, and short text.

Content that responds to user input, like quizzes, calculators, or polls, instead of being read passively.

Content planned around the search terms an audience uses, to match real search demand.

A self-service help article that answers one common question or explains one task.

The persuasive text on a focused page built to drive one specific action.

A useful resource offered in exchange for contact information or another opt-in.

The opening sentence or paragraph of an article that delivers its most important point.

An article structured as a numbered or bulleted list of items or tips.

In-depth content, often 1,500 words or more, that covers a topic thoroughly.

The small bits of text in an interface, like buttons, labels, and error messages.

Content built from reusable, self-contained blocks that can be mixed across channels.

The path a story follows from setup through rising tension to resolution.

The written material prepared for a recurring email sent to subscribers.

Addressing a reader's likely doubts or hesitations directly within the copy so they feel resolved.

A copywriting formula that names a problem, intensifies it, then offers the solution.

A sentence structure where the subject receives the action instead of performing it.