Content & Copywriting terms

The consistent style and attitude a brand uses in its writing and speech.

The process of generating and shortlisting content topic ideas worth pursuing.

The depth and breadth of a site's content on a subject, signaling subject-matter expertise.

Creatively recreating a message in another language to keep its intent, tone, and emotional impact.

A comprehensive resource that aims to cover a broad topic in full depth.

Content freely accessible without any form, login, or contact requirement.

A tactic that uses time pressure, like deadlines, to prompt readers to act sooner rather than later.

Written guides that explain how to install, use, and troubleshoot a product or service.

Writing the short, functional text inside products and interfaces that guides people through tasks.

A live or recorded online presentation used to teach, demo, or generate leads.

An in-depth, research-based document that explains a problem and a proposed solution.