Conversion & UX terms

A form split into several smaller screens completed in sequence.

A test that varies several page elements at once to find the best-performing combination.

Designing the menus and links that help people move through a site or app.

Ten broad rules of thumb used to evaluate and improve interface usability.

A small change to how choices are presented that steers behavior without forcing it.

Anything that slows or blocks new users from reaching value during setup.

A barrier that restricts content or features until the user pays.

People judge an experience mainly by its most intense moment and how it ended.

How fast an interface feels to users, which can differ from its measured speed.

A concise representation of a meaningful audience type based on evidence.

Software that tailors page content to each visitor using data about them or their behavior.

The main call to action that pushes visitors toward the page's most important goal.

Software that suggests products to shoppers based on behavior, catalog data, or similar users.

A go-to-market strategy where the product itself drives signups, adoption, and paid expansion.

A visual cue showing how far along a user is in a multi-step task.

Showing only essential options first and revealing more detail as the user needs it.

An interactive or clickable model of a product used to test flows before building.

Rapid repeated clicks in one spot that signal user frustration.

The tendency to feel obligated to return a favor after receiving something first.

A layout that automatically adapts its structure to fit any screen size or window.