Conversion & UX terms

A usability session participants complete alone, without a live facilitator.

A countdown clock that pressures visitors to act before an offer or deadline expires.

Watching real people attempt tasks on a product to find where they struggle.

The overall quality of a person's interaction with a product, site, or service.

A diagram of the steps and choices a person takes to reach a goal.

The visual and interactive layer people use to operate a website, app, or device.

A broad term for evaluating a product with real or representative users.

A clear explanation of the value an offer provides to a specific audience.

A short statement of the specific benefit a product gives and why it is worth choosing.

The arrangement of elements to signal their order of importance and guide the eye.

A set of published guidelines for making web content usable by people with disabilities.

The empty space around and between elements that gives a layout room to breathe.

The test version that outperforms others on the chosen goal by a reliable margin.

A simple, low-detail layout that shows structure and content placement without styling.

A scanning path where the eye moves across the top, diagonally, then across the bottom.