Conversion & UX terms

The sequence of interactions surrounding a customer's need and relationship with a brand.

A click on something that looks interactive but does nothing.

The decline in decision quality after making many choices in a row.

People tend to accept a preselected option rather than actively changing it.

A shared library of reusable components, patterns, and rules for building consistent products.

Automatically swapping page text to match a visitor's search term, ad, or attributes.

A simple grid capturing what a user says, thinks, does, and feels.

People value something more once they feel they own or have chosen it.

A signal that a visitor is about to leave the page.

A message shown when a visitor appears about to leave the page.

Measuring where and how long people look on a screen using specialized equipment.

A common eye-tracking pattern where people scan text-heavy pages in an F shape.

The rule that a target is faster to reach when it is bigger and closer.

The line where the visible part of a page ends before the user scrolls.

When users start filling a form but leave before submitting it.

Improving a form's fields so more people complete it accurately.

A limited period of product access at no cost meant to encourage a purchase.

The rate at which free-plan users upgrade to a paid plan.

Anything that makes a task harder or slower and discourages users from finishing.

Rules describing how people naturally group visual elements into organized, meaningful patterns.