SEO & Search terms

Another name for the Local Pack, the map plus list of local businesses in Google results.

A short page summary that search engines may show in a result snippet.

An HTML tag that reloads or redirects a page after a set number of seconds.

The specific instructions, like noindex and nofollow, given through robots meta tags or headers.

A secure HTTPS page that still loads some resources over insecure HTTP.

Mobile-first indexing means Google uses a page's mobile version for indexing and ranking.

Google's AI model built to answer complex questions across languages and formats.

A link whose clickable text is the raw web address itself.

Keeping a business's name, address, and phone number identical across all online listings.

Navigational intent means the searcher wants a specific site or page.

A link attribute telling search engines not to pass ranking credit through a link.

A link marked so search engines know not to pass ranking credit through it by default.

A directive asking search engines not to include a page in search results.

Visits earned from unpaid search results.

Structured data that describes a company's identity, such as name, logo, and contact details.

A page on a site that no internal links point to, making it hard to discover.

Moz's 0 to 100 score predicting how well a single page may rank in search.

Page experience is Google's set of signals for how pleasant a page feels to use.

A link-analysis system that estimates the relative importance of pages.

How quickly a web page loads and becomes usable for visitors.