SEO & Search terms

Google's database of real-world entities and the connections between them.

An information box on Google results that summarizes facts about a person, place, or thing.

LCP measures how long the largest visible element takes to render on screen.

Delaying the load of images or content until a user is about to see it.

Content designed to be so useful, surprising, or shareable that people link to it naturally.

The practice of earning links from other websites to your own.

The ranking value passed from one page to another through hyperlinks.

A group of sites created mainly to link to each other and inflate rankings.

Informal term for the ranking value passed from one page to another through links.

The rate at which a site or page gains or loses backlinks over a set period.

A unique root domain that links to your site, counting subdomains under it as one.

A proposed text file that gives AI models a curated guide to a site's content.

Any online mention of a business's name, address, and phone number.

A Google search result block that shows a map and a short list of nearby businesses.

The goal behind a search that suggests the person wants a nearby product, service, or place.

Optimizing a business to appear in local search results and map listings for nearby customers.

Reviewing server logs to see exactly how bots and users request your pages.

A specific lower-volume search phrase that often signals precise intent.

A popular but technically inaccurate label for terms related in meaning to a main keyword.

A penalty a human Google reviewer applies when a site breaks Google's guidelines.