SEO & Search terms

A 2013 Google overhaul that improved understanding of the meaning behind queries.

A row or block of image thumbnails shown within Google's regular search results.

The practice of optimizing images so they load fast and rank well in search results.

When too many low-value or duplicate pages of a site get indexed.

The status of which of your pages are indexed, excluded, or have errors.

The process of storing and organizing content for possible search results.

A protocol that instantly tells search engines when site URLs change.

Informational intent means the searcher wants to learn or find an answer.

INP measures how quickly a page responds to user interactions across a visit.

Linking from one page on your site to another page on the same site.

Optimizing a site so search engines serve the right content to users in different countries or languages.

Making JavaScript-heavy sites crawlable, renderable, and indexable by search engines.

JSON-LD is a script-based format for adding structured data to a page.

A word or phrase that represents a searcher's query or a marketer's target.

When several pages on one site compete for the same keyword and weaken each other.

The percentage of a page's words that are made up of a specific keyword or phrase.

An estimate of how hard it would be to rank on page one for a given keyword.

Keyword mapping assigns target search terms to specific pages on a site.

The process of finding and analyzing the search terms your audience uses to plan content.

Overloading a page with keywords in an attempt to manipulate search rankings.