SEO & Search terms

Link text that exactly matches the target keyword a page wants to rank for.

Filter and sort options that let users narrow listings by attributes like size, color, or price.

Structured data that marks up a list of questions and their answers on a page.

A highlighted answer that may appear above standard organic results.

Structuring content to win Google's highlighted answer box above results.

FCP measures when the first text or image appears on a loading page.

A site layout where most pages sit only a few clicks from the homepage.

Optimizing content so AI generative engines cite and include it in answers.

Showing content or ads to people based on their physical location.

Google's free listing tool that lets businesses manage how they appear in Search and Maps.

A broad, periodic change to Google's core ranking systems.

Google's web crawler that discovers and fetches pages for its search index.

Writing an article for another website, usually to earn a byline and a link back to your own site.

The top-level HTML heading that usually states the main topic of a page.

HTML heading elements from H1 to H6 that structure content into a clear hierarchy.

A Google system that rewards content made for people over content made mainly for search engines.

An HTML annotation that tells search engines the language and region a page targets.

A header that forces browsers to always connect to a site over secure HTTPS.

A web page that lists links to a site's important pages for human visitors.

The secure, encrypted version of the protocol browsers use to load websites.