SEO & Search terms

How many clicks a page sits from the homepage or entry point.

A problem that stops a search engine from successfully fetching a URL.

How many requests a crawler makes to your site within a set time.

A site structure that generates near-infinite low-value URLs, wasting crawler resources.

An automated program that browses the web and fetches pages by following links.

The process search engines use to discover pages and follow links.

A canonical tag that names a preferred URL on a different domain than the current page.

CLS measures how much page content unexpectedly moves while it loads.

A third-party score intended to estimate a domain's ranking strength.

Removing pages from a search engine's index so they no longer appear in results.

Earning coverage and links from online publications through newsworthy stories, data, and outreach.

A text file telling Google to ignore specific backlinks when assessing your site.

An informal term for a normal link that can pass ranking signals to its destination.

Ahrefs' 0 to 100 score of a website's overall backlink profile strength.

A doorway page is a low-value page built mainly to rank and funnel users elsewhere.

Duplicate content is text that appears on more than one web page or URL.

Serving a prerendered page version to bots and the normal version to users.

A link a publisher adds freely because your content is genuinely worth citing.

Google's guideline for judging content quality by experience, expertise, authority, and trust.

Optimizing content around clearly defined people, places, things, and concepts search engines recognize.