Analytics & Measurement terms

Deduplication removes double counting so one conversion is not credited more than once.

A dimension is a descriptive attribute that groups or labels the data behind a metric.

The share of website sessions or visitors that complete a purchase during a period.

An engaged session is a visit that met Google Analytics 4's engagement threshold.

Engagement time measures how long a page or app was actively in focus.

A GA4 setting that automatically tracks common interactions without extra code.

Entrances counts how many times a page was the first page viewed in a session.

A process that pulls data from sources, reshapes it, and loads it into storage.

A recorded user or system interaction with contextual details.

Event count is the total number of tracked events recorded in a period.

An exit page is the last page a visitor viewed before leaving a session.

Exit rate is the share of pageviews of a page that were the last in a session.

First-click attribution gives all conversion credit to the first touchpoint a customer used.

Information a company collects directly through its own relationships and properties.

The classical approach using significance thresholds and fixed sample sizes.

Measuring how users move through defined steps toward a goal and where they drop off.

A chart showing how users pass through funnel steps and where they exit.

Google's event-based web and app analytics service.

A geo-lift test turns marketing on in some regions and off in others to measure impact.

A goal completion is a recorded instance of a visitor finishing a defined objective.