SEO & Search terms

A search field shown inside a site's Google result that queries that site directly.

Extra links to a site's inner pages shown beneath its main search result.

A master XML file that points to several individual XML sitemaps.

Finding top-performing content, making something clearly better, then asking linkers to point to yours.

A page that looks empty or missing but returns a success status code.

Moz's percentage estimate of how likely a site is to be penalized or spammy.

Another name for a web crawler that follows links across the web.

The rel=sponsored value that marks a link as paid or part of an advertisement.

A digital file that enables encrypted HTTPS connections and verifies a site's identity.

Structured data is standardized code that describes a page's content to search engines.

Pages that offer little or no value to users, often short or duplicated.

TTFB measures how long the browser waits for the first byte from the server.

The HTML element that sets a page's title, often shown as the clickable result headline.

A news box on Google results that highlights recent articles about a topic.

A group of related pages linked around one central topic to build depth and authority.

A low-quality or spammy inbound link that may harm a site's search reputation.

Transactional intent means the searcher is ready to buy or take action.

Majestic's score estimating a site's link quality based on proximity to trusted seed sites.

The rel=ugc value that marks a link as coming from user-generated content.

Managing how query string parameters in URLs affect crawling, indexing, and duplicate content.