SEO & Search terms

Structured data that describes a review or rating of an item like a product or business.

An earlier Google format that showed structured content as a visual, card-style result.

A rich result is an enhanced search listing with extra visual features beyond text.

Rich snippet is the older name for an enhanced search listing with extra details.

An HTML tag in the page head that tells search engines how to index and follow a page.

A site-level file that gives web crawlers access instructions.

Schema markup is code from the Schema.org vocabulary that labels content for search engines.

Google's free tool for monitoring how a site performs in Google Search.

The underlying goal a person is trying to accomplish with a search.

The average number of times people search a keyword in a given period, usually per month.

A short, broad starting term used to generate a larger list of related keyword ideas.

Search that interprets the meaning and intent behind a query, not just the exact words.

The page a search engine displays in response to a query.

Any non-standard result element on a search results page beyond plain links.

SERP intent is the goal behind a search, read from the results Google shows.

The degree to which search rankings shift over a short period.

Building the full HTML of a page on the server before sending it to the browser.

A business that serves customers at their locations instead of at a storefront.

Google's experimental name for AI-generated search results, now called AI Overviews.

How a website's pages are organized and linked together into a structure.