Social Media terms

A TikTok feature that clips part of another video into the start of your own.

Full-screen photos or videos that disappear after 24 hours on many social platforms.

Saved Instagram Stories grouped on a profile so they stay visible past 24 hours.

A series of connected posts by one author read together as a single flow.

The share of people who pause scrolling to actually watch or view your content.

A subject or hashtag seeing a sudden surge in social media activity right now.

Inserting a brand into a trending topic, hashtag, or cultural moment to gain attention.

Content created by customers fans or community members rather than the brand.

The agreed permissions for how a brand may reuse a creator's content.

A campaign that invites customers to create and share content featuring a brand.

Adding UTM tracking parameters to social links so analytics tools can trace their traffic.

Numbers that look impressive but do not clearly connect to business goals or decisions.

A platform-issued mark on a profile that signals confirmed identity or account authenticity.

The average number of new users each existing user brings in through sharing or invites.

The tendency of content to spread rapidly as people share it with others.