Social Media terms

The process of contacting and pitching creators to build brand partnerships.

When a creator grants a brand permission to run ads through the creator's social account.

A clickable link placed in a profile, often used where posts cannot hold links.

Broadcasting real-time video to an audience that can react and comment as it happens.

A creator with a large following, often roughly 100,000 to one million followers.

A creator with a very large following, usually more than one million followers.

Using popular meme formats and humor to promote a brand on social media.

A social creator with a small but engaged niche following, often 10,000 to 100,000 people.

A creator with a very small following, often roughly 1,000 to 10,000 followers.

The long-term drop in how many followers see unpaid posts without ad spending.

Unpaid social media activity published through a brand or person's account.

Advertising delivered within social media platforms.

A post an account fixes to the top of its profile or feed.

An interactive sticker in Stories that lets viewers vote between options.

A clickable label on a post that links to a specific product.

Improving a social profile's details so it is clear, searchable, and consistent with the brand.

Resharing another post with your own comment added above it.

An input a feed algorithm uses to predict and score how content should be ordered.

A creator's published list of prices for different types of sponsored content.

The number of distinct people or accounts exposed to content.