Social Media terms

A document telling a creator the goals, requirements, and rules for a paid collaboration.

The market of independent creators who earn income from content and the tools that support them.

A platform tool that connects brands with creators for paid partnerships.

A targeted paid social ad that does not appear on the advertiser's public profile or feed.

Using private messages to reach, nurture, or sell to customers on social platforms.

A TikTok feature that plays your new video beside an existing one.

Content that pushes people to react or comment mainly to game platform reach.

A group of users who agree to like and comment on each other's posts to boost reach.

Interactions expressed as a percentage of an audience or exposure measure.

The scrolling stream of posts a social platform shows a user based on ranking signals.

The system a social platform uses to decide which posts a user sees and in what order.

Faking a follower count with bought or bot accounts to look more influential.

The increase in an account's followers over a set period of time.

The number of followers an account has divided by the number of accounts it follows.

A clear statement, required in the US, that a post is paid or sponsored.

A dedicated space where members with shared interests post and discuss together.

The unique username that identifies an account on a social platform.

A word or phrase preceded by a hash sign that labels a conversation or topic.

The process of finding and vetting creators who fit a brand's campaign.

Working with creators or public figures to communicate with their audiences.