Social Media terms

Reach counts unique people who saw content, while impressions count total views including repeats.

Short vertical videos on Instagram and Facebook designed for entertainment and discovery.

Sharing someone else's post to your own audience, often with credit.

Using software to classify text as positive, negative, or neutral in tone.

Your brand's portion of all social mentions within a defined topic or competitor set.

A social post with tagged products that shoppers can tap to buy or view.

YouTube's short vertical videos shown in a dedicated feed and app tab.

The drop in ad performance when an audience sees the same creative too many times.

A platform's dashboard for creating, targeting, and tracking paid social media ads.

Assigning credit for conversions or sales to the social media touchpoints that influenced them.

Buying and selling products directly within social media platforms.

The interactions people have with content, such as likes, comments, shares, and clicks.

Monitoring online conversations to identify themes sentiment and audience needs.

Software that monitors social media for mentions, keywords, and sentiment about a brand or topic.

A cycle where visible engagement attracts more people, who add still more engagement.

The overall feeling audiences express about a brand or topic across social media.

Your brand's slice of total social mentions in a market compared with competitors.

A shop built inside a social platform where users browse and buy products.

The share of video views that continue all the way to the end of the clip.

A social post a creator is paid to publish promoting a brand's product or message.