Paid Media terms

A Google audience grouping people by long-term interests, habits, and lifestyle.

A Google Ads report comparing your auction performance with other advertisers on the same terms.

Blocking specific groups of people from seeing your ads.

A hint you give an automated campaign about who is likely to convert.

Choosing who sees an ad based on people's attributes, interests, or behavior.

Sound-based ads played within streaming music, podcasts, or digital radio.

Bidding where the ad platform sets bids automatically using machine learning to hit a chosen goal.

A rectangular image or graphic ad placed on a web page or app screen.

Targeting ads based on a person's past online actions and browsing patterns.

The amount an advertiser offers to pay for a click, view, or other ad action in an auction.

A percentage change that raises or lowers bids for a specific device, location, time, or audience.

A Meta bidding control that sets the highest bid the system can place in any auction.

The rules or automation used to set advertising bids.

Automated, non-human visits or interactions generated by software rather than real people.

Keeping ads away from content that could clearly harm a brand's reputation.

Matching ad placements to content that fits a specific brand's values and comfort level.

A match type that shows ads on searches related to your keyword's meaning.

How an ad platform spreads a campaign's spend across the time period rather than all at once.

A short non-skippable video ad, up to six seconds long, used for quick brand recall.

An ad add-on that displays a phone number so users can call your business.