Paid Media terms

Setting a virtual boundary around an area to target ads to devices inside it.

Google's network of websites, apps, and videos where advertisers can run display and video ads.

The bold, clickable title line at the top of a text ad.

The percentage of eligible impressions an advertiser actually received.

Showing ads inside mobile apps rather than on web pages.

A Google audience of users whose recent activity signals they are actively researching or ready to buy.

A video ad that plays inside another video, before, during, or after it.

A written agreement that confirms the terms of a media buy between advertiser and publisher.

A full-screen ad shown at natural break points in an app or website.

Ad impressions or clicks that do not come from genuine human interest.

Using chosen keywords to decide which searches or content your ads can match.

Google Ads' assessment of how useful and relevant your landing page is to people who click.

The early period when an ad system gathers data before delivery and results stabilize.

A total amount set to spend across a campaign's entire scheduled run.

A Google Ads asset that shows your business address, map pin, and distance alongside an ad.

An ad audience a platform builds to resemble an existing customer or source list.

A low-quality website built mainly to load ads rather than serve real readers.

A bidding approach where the advertiser sets and adjusts bids directly instead of letting the platform decide.

The setting that controls how closely a search must relate to your keyword to trigger ads.

The highest amount an advertiser will pay for a single click on an ad.