Paid Media terms

An automated strategy that sets bids to get the most clicks possible within your budget.

An automated strategy that sets bids to get the most total conversion value within your budget.

An automated strategy that sets bids to get the most conversions possible within your budget.

Paid ads designed to match the look and feel of the surrounding content.

A term used to prevent ads from matching unwanted searches.

A video ad that must be watched in full before the content continues.

Ads served inside streaming video delivered over the internet, outside traditional cable or broadcast.

When a platform spends more than your daily budget on a given day to catch high-opportunity traffic.

A Google campaign that serves across all its channels from one automated, goal-based setup.

A match type that shows ads when a search includes your keyword's meaning.

A small piece of code that loads on a page to record user actions for advertising.

Choosing the specific websites, apps, videos, or channels where your ads can appear.

An interactive ad that lets users try a short, hands-on demo before installing an app.

A Google Ads strategy that applies one automated bidding goal across multiple campaigns together.

An advertising model in which the advertiser pays when an ad is clicked.

A Google Ads asset that lists products or services with prices below a search ad.

Google's set of proposed web technologies for advertising that reduce cross-site tracking.

The technical name for a feed-based Shopping ad showing product image, price, and merchant.

Buying and selling ad space automatically through software and real-time auctions.

A Google Ads diagnostic that compares expected ad quality with other advertisers.