Paid Media terms

An auction that sells each ad impression to the highest bidder as a page loads.

Showing ads to people who previously visited a site or engaged with a brand.

A saved group of users who took a specific action, used to serve them ads later.

A Google display ad that auto-adjusts its images, text, and size to fit many placements.

A Google search ad that mixes your headlines and descriptions to test combinations automatically.

Advertising to people who previously interacted with a brand.

An opt-in ad users choose to watch in exchange for an in-app reward.

An interactive ad that uses video, audio, animation, or clickable elements beyond a static image.

Revenue attributed to advertising divided by advertising cost.

Text ads shown on search engine results in response to a user's query.

The share of possible search ad impressions your ads actually received.

A report listing the actual searches that triggered your ads.

An auction where the winner pays just above the next highest bid, not their own full bid.

A public file where ad platforms disclose the sellers and intermediaries in their supply.

Collecting and sending marketing data through a server rather than directly from the user's browser.

Your brand's share of total advertising presence in a market or channel.

A single Google Ads budget spread across several campaigns instead of one each.

Product ads showing an image, price, and store name, driven by a product data feed.

An audience of new users who resemble an existing customer or visitor list.

An ad add-on that shows extra clickable links to specific pages on your site.