Paid Media terms

A video ad viewers can skip after a few seconds, typically about five.

Google Ads automated bidding that sets a bid for each auction using machine learning.

Meta's classification for ads about sensitive topics that face extra targeting restrictions.

Content a brand pays a publisher or creator to produce or distribute, clearly labeled as paid.

An ad add-on that lists specific aspects of your products or services under a header.

Choosing the most efficient routes to buy the same ad inventory in programmatic advertising.

Software publishers use to sell and manage their ad inventory programmatically.

An automated strategy that sets bids to get as many conversions as possible near a target cost each.

An automated strategy that sets bids to show your ad in a chosen share of eligible auctions.

An automated strategy that sets bids to reach a target return on ad spend from conversion value.

A cookie set by a domain other than the website a user is visiting, used to track across sites.

Showing ads on pages and videos grouped around a chosen subject or theme.

A sealed-bid auction where the highest bidder wins but pays the second highest bid amount.

Ads delivered as video clips before, during, after, or alongside other content.

A conversion counted when someone sees an ad, does not click, but converts later.

A measure of whether an ad actually appeared on screen where a person could see it.

Ad budget spent on clicks or impressions that cannot lead to your goal.