Paid Media terms

A Google audience built from keywords and URLs to reach people researching specific topics.

A tool that uses your uploaded customer contact data to target or exclude those people with ads.

The average amount you set to spend on a campaign per day.

Scheduling ads to run only during chosen hours or days when they perform best.

A Google campaign for visual, social-style ads across YouTube, Discover, and Gmail feeds.

Software advertisers use to buy programmatic ad inventory across many sources from one place.

Selecting who sees an ad based on traits like age, gender, income, or parental status.

The body text of a search ad that explains the offer beneath the headlines.

Advertising shown on digital screens in public places like streets, transit, and stores.

Google's earlier native ad format across the YouTube feed, Gmail, and Discover.

Visual banner or image ads shown on websites, apps, and other placements across ad networks.

The web address shown in an ad, which may differ from the real landing page.

Ads that show people the exact products or services they viewed on your site or app.

A semi-automated strategy that adjusts your manual click bids based on the chance of a conversion.

A match type that shows ads only for searches with your keyword's same meaning.

A retired Google search ad format with fixed headlines and descriptions you wrote directly.

Google Ads' estimate of how likely your ad is to be clicked when shown for a keyword.

The actual landing page address a user reaches after clicking an ad.

An auction where the winning bidder pays the full amount they bid.

Limiting how many times one user sees your ad within a set time period.