Paid Media terms

Short, non-clickable phrases that highlight features or offers in a search ad.

Generating fake or invalid clicks on ads to drain budgets or inflate earnings.

A conversion credited when someone clicks an ad and then completes an action.

Running video ads on televisions that stream content over an internet connection.

Google's feature that adjusts how its tags behave based on a user's consent choices.

Placing ads based on the content of the page or app, not on who is viewing it.

A method that sends conversion events to an ad platform directly from a server instead of the browser.

The time span after an ad interaction during which a later conversion still gets credit.

Measuring users and conversions without relying on third-party cookies.

A Meta bidding control that aims to keep your average cost per result at or below a set amount.

The average cost for each interaction with an ad, such as a like or expand.

The average amount spent to get one app install from a campaign.

The average amount you spend to acquire one lead from a campaign.

The average price paid each time someone views a video ad.

The average media cost required to produce one defined acquisition.

The average amount paid for each ad click.

The cost to deliver one thousand ad impressions.

The practice of cycling multiple ad creatives so no single one runs too long.

The percentage of impressions that result in a click.

An audience built from an advertiser's own data, such as a customer list or site visitors.