Email & Lifecycle terms

Assigning points to leads based on traits and actions to rank their sales readiness.

Coordinating messages across every stage of the customer journey, from first touch to loyalty.

A label marking where a contact sits in their journey from stranger to customer and beyond.

The rate at which an email list loses subscribers over time through opt-outs and inactivity.

How quickly an email list gains net new subscribers over a period.

The ongoing practice of cleaning an email list by removing invalid, inactive, or unwanted addresses.

Dividing a contact list into meaningful groups for tailored communication.

Previewing an email across many clients and devices using the Litmus platform.

Using software and rules to coordinate repeatable marketing actions.

The difference between a lead marketing deems interested and one sales deems ready to buy.

A placeholder code in an email that is replaced with each recipient's own data at send time.

Marketing text messages that include images, video, audio, or longer text.

A recurring email that shares updates, articles, or curated content with subscribers.

A planned series of emails that builds a relationship and guides leads toward a decision.

A series of emails that helps new users or customers get started and find value.

The percentage of delivered emails recorded as opened.

An affirmative action through which a person agrees to receive communication.

An opt-out keyword is a word like STOP that recipients text to unsubscribe from a marketing SMS program.

Using a tiny hidden image to detect when an email is opened.

An email made only of text, with no HTML formatting, images, or styling.